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This curiosity of me about beauty all started because too many people neglect or don’t acknowledge the power of beauty. Too many people don’t see the positive impact beauty can have on their brands and products. So too often I’m seeing myself defending beauty, frustrated I can’t seem to successfully persuade people why it matters so much. So I wondered, where does this don’t-care-about-beauty attitude come from? And is there research that proves the added…

I recently discovered a new approach to check if the usability of my design is right. And I do this by comparing my design to a human conversation because a design is often nothing more than a good conversation with the user, right? Let’s start with an example. Let’s say you are designing a webshop for TV’s, sounds fun? Then the next thing to do is to wonder how selling a TV in real life…