The state of design in 2019 In recent years design has become much more mature, we know what works for conversion and sales, we can rely on best practices, and there are tons of books and blogs out there that tell us what works and what doesn’t. In other words, design has become very rational. And I am here to ask the question whether that is okay or not and what the consequences are. To…
This curiosity of me about beauty all started because too many people neglect or don’t acknowledge the power of beauty. Too many people don’t see the positive impact beauty can have on their brands and products. So too often I’m seeing myself defending beauty, frustrated I can’t seem to successfully persuade people why it matters so much. So I wondered, where does this don’t-care-about-beauty attitude come from? And is there research that proves the added…
I recently discovered a new approach to check if the usability of my design is right. And I do this by comparing my design to a human conversation because a design is often nothing more than a good conversation with the user, right? Let’s start with an example. Let’s say you are designing a webshop for TV’s, sounds fun? Then the next thing to do is to wonder how selling a TV in real life…
As James Chudley states in his book “The Usability of Web Photos”, some people find it strange to talk in term of usability if we talk about photos. But photo’s help us create a certain desired user experience in more ways than we mostly think. Often people use photo’s as a place filler, just to have something in the header of their site. Or they don’t want to spend too much time on choosing an image, I’ll…
