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beauty

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The state of design in 2019 In recent years design has become much more mature, we know what works for conversion and sales, we can rely on best practices, and there are tons of books and blogs out there that tell us what works and what doesn’t. In other words, design has become very rational. And I am here to ask the question whether that is okay or not and what the consequences are. To…

This curiosity of me about beauty all started because too many people neglect or don’t acknowledge the power of beauty. Too many people don’t see the positive impact beauty can have on their brands and products. So too often I’m seeing myself defending beauty, frustrated I can’t seem to successfully persuade people why it matters so much. So I wondered, where does this don’t-care-about-beauty attitude come from? And is there research that proves the added…