Category

Visual Design

Category

The state of design in 2019 In recent years design has become much more mature, we know what works for conversion and sales, we can rely on best practices, and there are tons of books and blogs out there that tell us what works and what doesn’t. In other words, design has become very rational. And I am here to ask the question whether that is okay or not and what the consequences are. To…

This curiosity of me about beauty all started because too many people neglect or don’t acknowledge the power of beauty. Too many people don’t see the positive impact beauty can have on their brands and products. So too often I’m seeing myself defending beauty, frustrated I can’t seem to successfully persuade people why it matters so much. So I wondered, where does this don’t-care-about-beauty attitude come from? And is there research that proves the added…

“Visual Intelligence” is one of the 52 books I’ll read this year. And after reading the first chapter, I kinda felt like I just discovered a book that would tell me how to become more like Sherlock Holmes, and it didn’t disappoint. Visual Intelligence is a book about sharpening your senses and not missing any details, in anything. Especially as a designer, this can be super helpful. Pixel perfect design and no more missed details…

When I was still in college and had to pick a typeface, I would do some research on a typeface, and find something like “this font has been designed for easy reading”. That would suffice and I’d pick the font. Today I laugh about my past ignorance, because it’s such a weird way of picking a typeface. Typeface, feeling and emotion. Because let’s face it, how many typefaces have you seen where the legibility is…

When we talk about typography, we either refer to it as a typeface or a font. And in most situations it’s fine to use either one. But they actually mean two separate things, and it might be helpful to use the correct version to avoid miscommunication. (And to not annoy your creative director of course). The difference between font and typeface Most articles I’ve read take too long in my opinion to explain the difference.…

Dan Saffer says it is the way to create “The difference between products we love and products we tolerate”. Some say it is “The way to explain a lot without using words”. But I know them as Micro-Interactions. I’m convinced we should pay more attention to micro-interactions in our design, so I hope I can convince you as well. So what are micro-interactions? Micro-interactions are tiny interactions we perform continuously during the day. While setting an alarm…

As James Chudley states in his book “The Usability of Web Photos”, some people find it strange to talk in term of usability if we talk about photos. But photo’s help us create a certain desired user experience in more ways than we mostly think. Often people use photo’s as a place filler, just to have something in the header of their site. Or they don’t want to spend too much time on choosing an image, I’ll…

Using images in your webdesign can be really hard. Because beginners often face the problem that the images actually makes their design looks worse than without an image, but they don’tknow why this actually happens. Or maybe you have to use two or three images on the same page, but only one images actually fits the design, and the others don’t seem to fit where they are right now. How do you solve and handle this? There are a…

Whitespace and balance in design is kind of a vague and artsy subject. So don’t expect mathematic solutions on how to make your design look better. It’s about developing a way of looking at your design, seeing things differently, and then being able to make your design look better. That’s what you will hopefully learn today. Weight & Balance Balance in design is all about weight. Every element in your design has a certain weight. Some…