This curiosity of me about beauty all started because too many people neglect or don’t acknowledge the power of beauty. Too many people don’t see the positive impact beauty can have on their brands and products. So too often I’m seeing myself defending beauty, frustrated I can’t seem to successfully persuade people why it matters so much. So I wondered, where does this don’t-care-about-beauty attitude come from? And is there research that proves the added…

This year I got myself into a challenge of reading 52 books before the end of the year. So from time to time, you’ll find a book summary on Deesignre.  In this article, I will give a summary of the book “The design of everyday things” by Don Norman. It’s about why we should blame the designers when users make mistakes. Blame the designer and examples of bad design When a user does not understand a…

An important thing to always keep in mind while designing things for other people, is that the market changes, society changes, and thus the societies needs and wants change as well. People used to be happy with just coffee-beans, bringing their own jar and going home with just beans, this was around 1930,  eventually they wanted pre-made coffee ready to take at the correct moment. And eventually that didn’t suffice anymore, people expected experiences, they wanted an experience around…