This curiosity of me about beauty all started because too many people neglect or don’t acknowledge the power of beauty. Too many people don’t see the positive impact beauty can have on their brands and products. So too often I’m seeing myself defending beauty, frustrated I can’t seem to successfully persuade people why it matters so much. So I wondered, where does this don’t-care-about-beauty attitude come from? And is there research that proves the added…

This year I got myself into a challenge of reading 52 books before the end of the year. So from time to time, you’ll find a book summary on Deesignre.  In this article, I will give a summary of the book “The design of everyday things” by Don Norman. It’s about why we should blame the designers when users make mistakes. Blame the designer and examples of bad design When a user does not understand a…