An important thing to always keep in mind while designing things for other people, is that the market changes, society changes, and thus the societies needs and wants change as well. People used to be happy with just coffee-beans, bringing their own jar and going home with just beans, this was around 1930,  eventually they wanted pre-made coffee ready to take at the correct moment. And eventually that didn’t suffice anymore, people expected experiences, they wanted an experience around buying coffee.

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