An important thing to always keep in mind while designing things for other people, is that the market changes, society changes, and thus the societies needs and wants change as well. People used to be happy with just coffee-beans, bringing their own jar and going home with just beans, this was around 1930, eventually they wanted pre-made coffee ready to take at the correct moment. And eventually that didn’t suffice anymore, people expected experiences, they wanted an experience around buying coffee.
Dan Saffer says it is the way to create “The difference between products we love and products we tolerate”. Some say it is “The way to explain a lot without using words”. But I know them as Micro-Interactions. I’m convinced we should pay more attention to micro-interactions in our design, so I hope I can convince you as well.
As James Chudley states in his book “The Usability of Web Photos”, some people find it strange to talk in term of usability if we talk about photos. But photo’s help us create a certain desired user experience in more ways than we mostly think. Often people use photo’s as a place filler, just to have something in the header of their site. Or they don’t want to spend too much time on choosing an image, I’ll explain why this is a wrong approach, based on a book from Five Simple Steps.
Using images in your webdesign can be really hard. Because beginners often face the problem that the images actually makes their design looks worse than without an image, but they don’tknow why this actually happens. Or maybe you have to use two or three images on the same page, but only one images actually fits the design, and the others don’t seem to fit where they are right now. How do you solve and handle this?
White space and balance in design is kind of a vague and artsy subject. So don’t expect mathematic solutions on how to make your design look better. It’s about developing a way of looking at your design, seeing things differently, and then being able to make your design look better. That’s what you will hopefully learn today.